Within a entire world where tech CEOs frequently keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. As being the co-founder and CEO of Scentbird, one of the leading fragrance subscription solutions in North America, Mariya has confirmed herself to become a forward-thinking business chief. But further than her achievements in the company environment, she has also emerged to be a spiritual guideline and intuitive Instructor, a metamorphosis she shares openly through her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova One of the more unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s small business occupation took flight in 2014 when she co-founded Scentbird, a corporation intended to make designer fragrances additional accessible via a month to month membership design. Modeled after Netflix, but for perfume enthusiasts, Scentbird rapidly grew to become a go-to platform for fragrance discovery. Underneath her leadership, the corporate grew to serve in excess of 700,000 subscribers, giving access to a lot more than 800 fragrances from major world wide brands.
With a robust Basis in brand approach, source chain logistics, and advertising and marketing, Mariya successfully attracted enterprise funds, participated within the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings corporation. She afterwards expanded her portfolio with Deck of Scarlet, a natural beauty model, and Drift, a car or truck fragrance enterprise.
But even though her standing in the startup world was soaring, Mariya was quietly going through a spiritual transformation that may before long spill into the general public eye.
The Awakening: A Change to Spirituality
Close to 2018, Mariya experienced what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual practice, she began producing articles to assist others examine their very own consciousness, finally launching her YouTube channel “This is certainly Mariya.”
The channel, which now has above a hundred,000 subscribers, characteristics a variety of information—guided meditations, soul healing techniques, chakra do the job, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personal. She invites her viewers to attach with themselves, the divine, plus the unseen energies that shape our everyday lives.
Her followers normally explain her information as transformative, and he or she has cultivated a deeply faithful spiritual audience via steady engagement and authenticity.
Controversy on the Crossroads of Id
When quite a few have embraced Mariya’s dual identification, Other folks have raised eyebrows—particularly as her metaphysical beliefs are becoming much more publicly obvious. In 2024, a characteristic by The Organization of Style spotlighted The strain between her roles as a tech CEO plus a spiritual Trainer.
A few of Mariya’s statements—for instance reviews on substitute therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from shoppers, influencers, and also previous collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media community forums debated the mariya nurislamova appropriateness of her beliefs in relation to her Management posture inside a mainstream brand.
In reaction, Mariya clarified that her spiritual teachings are private and offered less than her initially title only, intentionally divided from her professional identity. But the controversy opened up a broader discussion about no matter if community figures can—or need to—compartmentalize their beliefs from the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst lots of founders strive to take care of an image of neutrality, she has picked out to indicate up as her whole self. This degree of transparency could be the two magnetic and polarizing.
On a single hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an market frequently centered entirely on scale and method. On the opposite, her outspokenness about spiritual subject areas invites scrutiny, specifically in an period when on the net articles can speedily go viral and provoke robust reactions.
Nevertheless, Mariya’s method speaks into a deeper cultural shift. As more people discover wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and substance worlds—may perhaps come to be far more widespread, not significantly less.
Businesswoman. Mystic. Influencer.
As well as running her corporations and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, gives non-public channeling periods, sells spiritual applications, and has even released a e-book titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise from the spiritual space—entirely individual from her job at Scentbird, but equally as structured and scalable.
Her spiritual brand, like her attractiveness manufacturer, is global, polished, and expertise-pushed. It’s obvious that Mariya applies precisely the same amount of aim and creativeness to equally spheres of her life. No matter if main a team of developers or channeling divine Vitality for the guided meditation, she provides with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises vital questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Should company leaders share their private beliefs with the public? What occurs when These beliefs challenge standard norms?
Regardless of the responses, Mariya proceeds to stroll her path unapologetically. She represents a new technology of business people—types who aren’t concerned for being sophisticated, spiritual, and multidimensional. Her boldness may well Price her some partnerships, but Additionally, it earns her admiration from those that benefit real truth in excess of conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what this means being a CEO. She’s redefining what it means to be full.
Mariya Nurislamova lives at the intersection of logic and instinct, enterprise and spirit, leadership and vulnerability. Her Tale is really a Daring testament to dwelling authentically, even if that authenticity comes along with chance. As she continues to develop her dual empire—both of those earthly and cosmic—she invites us all to consider what it means to steer with soul.
No matter whether you see her being a visionary or perhaps a provocateur, something is definite: Mariya Nurislamova is just not afraid to break the mould.